Financial Success often depends on the marketing ability of a company. Traditionally most companies had post for a CEO or a CFO but over the past few years companies have started realizing the importance of a marketing division in a company and have therefore started assigning the post of a CMO - Chief Marketing Officer, which has an equivalent footing as that of a CEO or CFO.
Marketing is what can either make or break a brand or a product or a company. Marketing is tool through which a new brands can create their foothold in the market, or a dying brand can revive itself, or a challenger brand can take the fight to the market leader.
Marketing in lay man terms means " meeting human and social needs profitably. Though the American Marketing Association would like define marketing as, "Marketing is an organizational function and a set of processes for creating, communicating and delivering to the customer and for managing customer relationships so as to benefit the customer, company and its stakeholders".
So what can be marketed?
1) Goods -- Cars, soaps, machines, etc.
2) Services - Airlines, hotels, lawyers, barbers, etc.
3) Events - Olympics, World Cups, trade shows, music performances, etc
4) Experiences - Water parks, theme restaurants, amusement parks, etc.
5) Persons - Celebrities like artists, musicians, high profile professionals like CEOs, etc.
6) Places - Cities, regions, countries, SEZs, etc.
7) Properties - Tangible (real estate) and financial (stocks and bonds)
8) Organizations - Profitable organizations and non-profit organizations (NGOs)
9) Information - Info in books, encyclopaedias, lab test records, etc.
10) Ideas - Awareness about AIDS, discouraging smoking, encouraging family planning, etc.
